"The Academy's reach is growing and it feels great to be able to transfer the Joy of Music to the younger generation. Shankar Mahadevan was delighted to have students of the academy take centre-stage with him. Our in-person programs at NCPA Mumbai were a major success and became a catalyst for launching this model of instruction in other cities as well. While there is no denying the convenience and effectiveness of the online medium, we discovered a different energy during our get-togethers, group classes in companies and annual meetup Sangam from in-person interactions. From 2 year olds who are just taking their first steps into the fascinating world of music to busy professionals learning on their way to work and enthusiastic senior citizens rediscovering their passion for music - our online courses have brought the Joy of Music into many lives. It brings us great joy to hear our students talk about how the academy has enabled them to pursue their music education with some of the best teachers from the convenience of their home.
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Ideally, I would take two or three classes per day but during the pandemic, I had to take more as the enrolments went up significantly,” says the Dharwad-based singer who previously worked as a trainer with VoxGuru.With over 4000+ plus students across 50 countries, Shankar Mahadevan Academy has proved that online music education is a viable and effective option to learn music. In a matter of two months, I have over 10 students. The travel restrictions gave me ample time to work on the functioning of the academy. “I had been postponing the plan of launching the academy for several months as I had to travel for my concerts and classes. A Hindustani Classical singer by profession, she had long nurtured the dream of starting an academy of her own. Twenty-five-year-old Shivani Mirajkar decided that the lockdown was the best time to launch her academy, Sarang in August. Established musicians too are branching out. However, it is not just the students who are taking advantage of the extra time in hand.
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Without having the distractions of going out for a movie or dining with friends, I put in a lot more hours into my practice,” says the native of Visakhapatnam who learns Hindustani Classical music. Once the work-from-home routine set in due to the pandemic, I decided to make up for all the missed classes. Riyaz and anyone who understands music would know how important it is to practise every day to get the It was such benefits that made Shobha Prabhakar, a corporate employee based in California says choose online classes over in-person ones, However, her pre-pandemic routine barely gave her the time to keep up with her online classes.The lockdown provided her with an opportunity to catch up with her music classes. Moreover, we do very intimate batch sizes, so the teacher can give individual attention to each student.” He adds, “I feel online learning removes these and a lot of other barriers - you don’t have to travel, so you are not hassled and are quite relaxed and in the mood to learn when you start your class. We also have seen those who had been learning in the past and had to discontinue due to a number of reasons, and were now returning to their passion,” says Sridhar Ranganathan, CEO and co-founder. “We have seen a lot of people who started learning out of curiosity and stuck on. The Shankar Mahadevan Academy (online) saw enquiries for their classes pouring in from across the world during the lockdown. The academy witnessed a 100% growth in a single quarter during this period.” We also launched new courses on our app such as ear training and voice culture. To keep up with the times, we put out a lot of content and singing challenges on our YouTube channel. Pratibha Sarathy, founder of VoxGuru, an online Indian Classical music tutoring portal says, “E-learning, in general, has seen a lot more acceptance during the pandemic.
Most of the online academies registered a significant increase in enrolments for Carnatic and Hindustani Classical vocal courses with enquiries dropping in from around the world. Like Ahana, several music enthusiasts turned to online classes during the pandemic. However, the pandemic shifted my classes online and I saved a lot of time that I otherwise spent travelling,” says the resident of OMR in Chennai who has been taking online lessons since March. “Most of my day went in commuting as I had to travel to various parts of Chennai to take my music and dance lessons.
A student of Carnatic music who also plays the guitar and learns Bharatanatyam, Ahana had very little time to pursue Hindustani Classical music during her pre-pandemic routine. It took a pandemic and a lockdown for nine-year-old Ahana Balaji to finally enrol for Hindustani Classical music classes, something she had been hoping to do for over a year.
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